Seána Cooke | Ireland
My name is Seána Cooke, and I'm a football-focused creative from Ireland. For me, design is about more than just fabric and trends; it's about weaving a story. I create pieces that forge a link between a club's past and its present, connecting the athlete on the pitch with the fan on the terrace, and bringing sport and culture together.

Say hello:
seanacooke88@gmail.com
Instagram: @seanacooke
01.Built To Last
Shelbourne FC

Matchday Range
2026 Season

Shelbourne’s third jersey paid tribute to the very foundations of Dublin — the granite that forms the grand halls, staircases, and walls of many of the city’s most iconic buildings. Chosen for its resilience, strength, and dependability, the material reflects a simple truth: not everything beautiful is fragile.

Design & Brand Direction: Seána Cooke & Simon Bastable
Creative Producer/Director: David Vallen
Director/Editor: David Willis
DOP: Oisin McFarland Smith
Styling: Yara A. Salam
Talent: Dom McCollough, @kx.ay_, Tolu Asemota
Music: Martello Give

02.Legacy of Determination
Foudys x 53Six 

Limited Edition Jersey
2026

Women have always been integral to making Ireland the country it is, yet their contributions often lack the symbolism and representation they deserve. This limited-edition jersey, designed in collaboration with the Foudys and 53six, celebrates women of the past whose determination was essential in paving the way for future generations.

Acting as a powerful visual tribute, the jersey serves as a constant reminder that all women in Irish society are valued, seen, and honoured.

03.Dublin’s Finest
Shelbourne FC

Matchday Range
2026 Season

For the 25/26 season player kits, I collaborated with creative Simon Bastable. Our design drew inspiration from the club’s roots, tracing back to 1895 when it was founded by a group of dockers. This heritage led us to the powerful symbolism of the docklands, where the strength and utility of ropes and the water became a central driving force for the range.

Design & Brand Direction: Seána Cooke & Simon Bastable
Videography & Photography: O’Neills Media Team
Stylist: Zoe Redmond


               
04.Together We RiseShelbourne FC
Leisure Wear
European Campaign 2025

Shelbourne FC's men's team made their long-awaited return to European competition after more than a decade. The "Together We Rise" range honored the fans whose fierce loyalty had sustained the club through its most turbulent years, celebrating the fundamental importance of fan culture to a team's survival and success.